matt’s Blog
Are You Really Paying for Free Shipping?
In this day and age, most of our shopping is done online. We live in a world with unlimited resources to give us what we need when we need it. But this kind of luxury comes at a price, the price of shipping. A lot of us pay it without a second thought while others...
Three Insights into DTC Holiday Marketing Campaigns
You will often find that in DTC brands aren't as in your face when it comes to sales and discounts. With DTC brands quality products at great prices are offered during all times of the year. Although this may be the truth, it doesn't mean that DTC brands can't jump on...
The Best Practices to Building a Successful DTC Retail Company
Direct-to-consumer (DTC) e-commerce companies are shaking up the retail world. These companies can build, market, sell, and ship their products themselves, without the help of any middlemen. These organizations are selling a wide variety of items, from clothing to...
DNVB Growth and Customer Service
Digitally native vertical brands, or DNVBs, have exploded in popularity. These brands cut out the middleman, and prioritize a positive direct relationship with their customers. As they expand, however, such relationships become more difficult to maintain. DNVBs find...
Is Pinterest the Next DTC Advertising Platform?
Direct-to-consumer brands are, in part, characterized by their unconventional advertising. Many of them rely on social media platforms such as Facebook and Instagram to attract potential customers. Pinterest, however, is the latest social media platform to want to...
For Many DTC Brands, Less is More
Direct-to-consumer (or DTC) brands have disrupted both the traditional brick-and-mortar and online markets. These brands are actively transforming the way customers shop, and much of this can be attributed to their simplicity. These brands thrive because they stand...
Defining Unit Economics
To run a successful business, it’s imperative to know and understand unit economics. Although many entrepreneurs and investors have heard of the term, taking the time to understand it and how it works will help a business grow and thrive. The basic definition of unit...
Why DTC Brands are Expanding into New Categories
Most direct-to-consumer brands start out as a business that creates and sells a single product. However, we have started seeing a new trend. These brands are branching out into more categories. Their goal is to keep their customers happy and engaged. Many groups...
3 Reasons DTC Startups Fail
When one hears the phrase “direct to consumer brands” they often picture a glamorous start-up success story. Although many DTC brands have become successful, equally as many, if not more, have failed. Creating a DTC brand is not as easy as it may sound. Although they...
Key Elements of DNVBs
Digitally Native Vertical Brands, or DNVBs, have transformed the landscape of retail in recent years. The term digitally native vertical brand was coined by Andy Dunn, who founded the online clothing brand Bonobos in 2007. He later sold his company to to Walmart in...