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Defining Unit Economics

Defining Unit Economics

To run a successful business, it’s imperative to know and understand unit economics. Although many entrepreneurs and investors have heard of the term, taking the time to understand it and how it works will help a business grow and thrive. The basic definition of unit...
Why DTC Brands are Expanding into New Categories

Why DTC Brands are Expanding into New Categories

Most direct-to-consumer brands start out as a business that creates and sells a single product. However, we have started seeing a new trend. These brands are branching out into more categories. Their goal is to keep their customers happy and engaged. Many groups...
3 Reasons DTC Startups Fail

3 Reasons DTC Startups Fail

When one hears the phrase “direct to consumer brands” they often picture a glamorous start-up success story. Although many DTC brands have become successful, equally as many, if not more, have failed. Creating a DTC brand is not as easy as it may sound. Although they...
Key Elements of DNVBs

Key Elements of DNVBs

Digitally Native Vertical Brands, or DNVBs, have transformed the landscape of retail in recent years. The term digitally native vertical brand was coined by Andy Dunn, who founded the online clothing brand Bonobos in 2007. He later sold his company to to Walmart in...