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Are You Really Paying for Free Shipping?

Are You Really Paying for Free Shipping?

In this day and age, most of our shopping is done online. We live in a world with unlimited resources to give us what we need when we need it. But this kind of luxury comes at a price, the price of shipping. A lot of us pay it without a second thought while others...
Is Pinterest the Next DTC Advertising Platform?

Is Pinterest the Next DTC Advertising Platform?

Direct-to-consumer brands are, in part, characterized by their unconventional advertising. Many of them rely on social media platforms such as Facebook and Instagram to attract potential customers. Pinterest, however, is the latest social media platform to want to...
Why DTC Brands are Expanding into New Categories

Why DTC Brands are Expanding into New Categories

Most direct-to-consumer brands start out as a business that creates and sells a single product. However, we have started seeing a new trend. These brands are branching out into more categories. Their goal is to keep their customers happy and engaged. Many groups...