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Is Pinterest the Next DTC Advertising Platform?

Is Pinterest the Next DTC Advertising Platform?

Direct-to-consumer brands are, in part, characterized by their unconventional advertising. Many of them rely on social media platforms such as Facebook and Instagram to attract potential customers. Pinterest, however, is the latest social media platform to want to...
Key Elements of DNVBs

Key Elements of DNVBs

Digitally Native Vertical Brands, or DNVBs, have transformed the landscape of retail in recent years. The term digitally native vertical brand was coined by Andy Dunn, who founded the online clothing brand Bonobos in 2007. He later sold his company to to Walmart in...