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Are You Really Paying for Free Shipping?

Are You Really Paying for Free Shipping?

In this day and age, most of our shopping is done online. We live in a world with unlimited resources to give us what we need when we need it. But this kind of luxury comes at a price, the price of shipping. A lot of us pay it without a second thought while others...
Is Pinterest the Next DTC Advertising Platform?

Is Pinterest the Next DTC Advertising Platform?

Direct-to-consumer brands are, in part, characterized by their unconventional advertising. Many of them rely on social media platforms such as Facebook and Instagram to attract potential customers. Pinterest, however, is the latest social media platform to want to...
For Many DTC Brands, Less is More

For Many DTC Brands, Less is More

Direct-to-consumer (or DTC) brands have disrupted both the traditional brick-and-mortar and online markets. These brands are actively transforming the way customers shop, and much of this can be attributed to their simplicity. These brands thrive because they stand...
Defining Unit Economics

Defining Unit Economics

To run a successful business, it’s imperative to know and understand unit economics. Although many entrepreneurs and investors have heard of the term, taking the time to understand it and how it works will help a business grow and thrive. The basic definition of unit...