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Why DTC Brands are Expanding into New Categories

Why DTC Brands are Expanding into New Categories

Most direct-to-consumer brands start out as a business that creates and sells a single product. However, we have started seeing a new trend. These brands are branching out into more categories. Their goal is to keep their customers happy and engaged. Many groups...
3 Reasons DTC Startups Fail

3 Reasons DTC Startups Fail

When one hears the phrase “direct to consumer brands” they often picture a glamorous start-up success story. Although many DTC brands have become successful, equally as many, if not more, have failed. Creating a DTC brand is not as easy as it may sound. Although they...